If you are new, or relatively new to the blogging world, you may not know what a media kit is. Here, I share a post by Living Well Mom who explains it very detailed and beautifully. If you don’t want to head over there, then basically a media kit is like a resume for bloggers. Now let’s get into making your own FREE media kit using Canva. This will be a short post because it is super easy to do. It should take you a couple of minutes to build it. You’ll see, now let’s get into it!
A Media Kit is a tool bloggers use when looking to make money with their blogs. If you want to work with brands, they may ask you for your own media kit in order to learn more about you. It is a document that explains who you are and what your blog is about. This is a valuable tool for brands and PR agencies looking to get exposure via bloggers. They need to know WHO your target audience is and what you write about. This document also contains information that will impact how a brand may choose to compensate you for your work with them. There are some things that are important you include in your media kit. Mostly, it’s information about how well you interact with your audience and contact information. Getting your blog stats from WordPress or Google Analytics is very important information to include as well. This media kit lets them know what kind of work you are willing to do with brands, from sponsored posts to advertising. And finally, it includes you social media reach or handles where they can see your work for themselves.
This is all very summarized but if you would like more on media kits from me let know!
When I first figured out what a media kit was I tried to find one that I would like and that would fit with my theme. I searched and found several “freebies” but none called to me. I put this in the back burner for months. Recently I was filling out a document from a group of local bloggers, when they asked for a media kit. I panicked. “I don’t have my media kit” I thought. So I did a quick google search and in second my prayers were answered.
One of the first results was a Media Kit Template from Canva. I use Canva for all my featured images and Pinterest graphics. It is so easy to use and you can find lots of images for free, which is one of it’s best attributes. You can also do endless customizations to any template from their site, especially if you want it to go with your theme. So I immediately clicked on it and decided to check it out.
It turns out they had a lot of different template options. I chose one that I liked and I felt like I could customize to fit my theme.
The beauty of using Canva templates is that most of the creative work and design is already done for you. This is a great way to save time and effort. Now all you have to do is write the different sections. First start off by writing about what your blog is about. This is important because you need to be concise and showcase the best and most important aspects of your blog. Be sure to include who your target audience is and what your niche(s) are. Next write about you, the writer of your blog. Be sure to be short and sweet. This is just a way to get them to know YOU better, about your passions and goals. The writing is the hardest part!
The beauty about Canva is that it features many free images and illustrations. For your media kit, the software might give you some logos already but you might need to pay for them. Do a quick search on their browser and you will find many other social media logos for FREE. The other thing you will need is to have images of your work. These will also be free since you should already have some from your blog and social media. Just upload your images to Canva, and incorporate them into your media kit.
Another important part of building your media kit is including your stats. This might feel like counterproductive if you are starting out but it doesn’t matter. The thing is to keep it as updated as possible and this will tell brands about the benefit they might get from working with you. Maybe you don’t have a huge following but you get good engagement, that is something that matter to them. Checking you stats also helps you calculate your rates for posts. This calculator from Influencer Fee is an example of how much you could charge for Instagram posts. There are many other calculators you can find out there. For your blog posts it’s harder when you are starting out but you need to decide if you want to charge money or get products as payment. As for blog stats, google analytics is a popular option or you can also use WordPress plugins to track your activity.
It’s important to be as forthcoming as possible about your expectations, your stats, and your rates. This will give you a more professional profile and allow more and more brands to want to work with you. If you are looking to increase your blog traffic, you can find out HOW I EXPLODED my traffic in just 1 month HERE!
Now you are ready to go! There are several things you can do with your media kit: pitch brands you would like to work with, or keep it updated and accessible for when a brand tries to pitch you. The latter is important even if you are the one pitching the brands. Try your best to keep it up to date and in PDF format, so that if you are ever in an event and need to send it out, you can do it easily and quickly using your phone. Another thing you can do is find blogger groups, international or local, and see if they have master lists or collaboration posts. If you see a post looking for a collab and you are interested, reach out to them and ask them if you can send your media kit. The worst thing that could happen is they say no, or you might just get on a PR list or event invitation!
Canva is a great tool for many things, from creating logos, invitations, templates, and more. You can also keep all of your designs handy in case you need to edit or update. If you purchase their PRO plan, which I honestly have not needed to do, you get access to many more illustrations and features like folders and fonts.
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Thanks for reading!
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